Harpoon Beer Partners with DraftKings for Limited Edition Collaboration

As the official launch of mobile sports betting in Massachusetts approaches, two Boston-based companies have come together to create a unique and exciting collaboration. Harpoon Brewery, a leading operator in the state, has teamed up with DraftKings Inc. to release a limited edition 12-pack of their popular hazy pale ale, Rec.

The special edition packaging features DraftKings' logo prominently on the can, marking a significant brand presence for the company in the city where it was founded. 'As another iconic Boston-based company, DraftKings was perfect for this special edition 12-pack and we believe they are well aligned with the occasions and sports moments this beer was brewed for,' said Dan Kenary, Harpoon CEO and co-founder.

The League, as it's called, is a unique brew that provides flavor and drinkability while serving up important minerals and B vitamins from its buckwheat kasha, chia seeds, and Mediterranean sea salt ingredients. With an ABV of 4.0% and only 120 calories per 12 oz serving, this beer is perfect for sipping on while cheering on your favorite team.

In celebration of the partnership, DraftKings will be joining Harpoon at a pop-up Beer Garden on Canal Street before every home Celtics playoff game, offering giveaways and hosting a branded photobooth. The co-branded 12-pack is available now at select locations in Massachusetts and marks a significant milestone for both companies as they look to deepen their brand presence in the state.

'We believe fans of our beer are tightly tied to the Boston sports community, which is why we're excited to deliver this special edition packaging for our most athletic brew,' added Kenary. 'Through our relationship with Harpoon Brewery, we were able to come to terms on a distinct marketing opportunity that will give DraftKings the ability to have our logo appear on one of Boston's favorite beers.'

With DraftKings' online sportsbook launching in Massachusetts just last month, this partnership marks an exciting new chapter for the company as it solidifies its position as the leading mobile operator in the state. As the Celtics make a push for the NBA playoffs and the Red Sox resurgence in MLB, fans are sure to enjoy this unique collaboration between two beloved Boston brands.

Pkg 211 harpoon beer